Television News Broadcasting: Greater Trust From Female Respondents
Number of pages:
5
ABSTRACT:
5 pages in length. Viewer perception is not a finite entity; in fact, it can be readily argued that television news audiences are some of the most difficult to persuade. However, there exists somewhat of a disparity between genders with regard to the factor of trust, being that female respondents have demonstrated a more trusting approach than their male counterparts. Such an assertion can be based upon a number of theories why women might be more trusting of television news than men, with one of the most logical being that women are inherently more accepting of what is presented to them without feeling the need to question. Additionally, empathy plays an integral role in relation to the difference between male and female respondent confidence. Bibliography lists 15 sources.
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File: LM1_TLCreprt.doc
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