AirAsia and the Potential of M-Commerce
Number of pages:
20
ABSTRACT:
This 20 page paper examines the low cost airline AirAsia on order to assess whether or not they could benefit from pursuing the use of M-commerce. The writer looks at the definitions of e-commerce and m-commerce and then performs an analysis of AirAsia focusing on the e-commerce aspects of its operations using a SWOT analysis, value chain analysis and then looking at the industry using Porters Five Forces model. The analysis is used to assess the potential of m-commerce as a strategy for the air carrier. The bibliography cites 14 sources.
FILE NAME:
File: TS14_TEairasiam.rtf
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