Lego; PEST and SWOT Analysis
Number of pages:
3
ABSTRACT:
This 3 page paper looks at the difficult position of Lego, and analyses it with a PEST analysis that looks at the political, economic, social and technological factors. The SWOT analysis considers the strengths, weaknesses, opportunities and threats that face the company. The bibliography cites 2 sources.
FILE NAME:
File: TS14_TElegope.rtf
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