An Analysis of Burberry’s Differentiation Strategy
Number of pages:
22
ABSTRACT:
This 22 page paper examines the British luxury fashion brand Burberry, looking at the firm using a variety of analysis tools to examine how the differentiation is implemented and maintained as a competitive advantage. The firm is examined using a value chain analysis, Porters 5 Forces framework as well as PESTEL and SWOT analyses. The bibliography cites 12 sources.
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File: TS14_TEburberryd.doc
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