Entering the Chinese Market with a Cosmetic Product
Number of pages:
16
ABSTRACT:
This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
FILE NAME:
File: TS14_TEcsmchina.rtf
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