Marketing Analysis and Assessment of Prada
Number of pages:
21
ABSTRACT:
This 21 page paper is an analysis of the target market and factors that will be useful in developing a new marketing plan. The first section assesses the market for the firms’ products with the use of value based market segmentation. The second section assesses the pricing structure and the way different market segments may have different prices. The last part of the paper looks at the importance of the product to the consumers the demand factors, including consideration of elasticity, assessment of the way that the firm coped with the 2008/9 recession and consideration of the potential of economic estimated valuation. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEpradam.rtf
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