Palm Inc Maintaining Global Lead In PDA Market
Number of pages:
28
ABSTRACT:
This 28 page paper provides an analysis of Palm Inc. Palm has held a very wide lead in the PDA market since the company first introduced its Palm Pilot series in 1996. More companies, like Microsoft, are entering their products in the market, presenting a more formidable competition for Palm. This paper covers these topics: a basic introduction to Palm Inc.; barriers to entering the global market and/or retaining a lead in the market, including discussion of endogenous versus exogenous factors; strategic groups, including an explanation of strategic intergroups and intragroups; Boston Consulting Group analysis and other competitive matrices illustrating the industry and market share of PDA operating systems; gaps in the global environment and recommendations. Executive summary included. 7 illustrations included.
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File: MM12_PGpalmpd.rtf
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