Analysis and Strategic Marketing Recommendation for BT
Number of pages:
21
ABSTRACT:
This 21 page paper analyses the UK based international telecommunication company BT (British Telecom). The firm is examined using Porters value chain and Porters five forces models, as well as a PESTEL analysis. PESTEL is a framework which examines the political, economic, social, technological, environmental and legal influences on the firm. The analysis finishes with a SWOT analysis and consideration of the internal position of the firm. The analysis is then used to develop a strategic marketing recommendation for the company. The bibliography cites 16 sources.
FILE NAME:
File: TS14_TEBTanal.doc
Send Me This Paper
Back to Papers