Developing a Marketing a Plan for a Fruit Juice Bar
Number of pages:
23
ABSTRACT:
This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEzumo01.rtf
Send Me This Paper
Back to Papers