Issues in International Marketing Efforts
Number of pages:
9
ABSTRACT:
A 9 page paper discussing factors that must be considered and evaluated before entering an international market. Assessment areas such as demand, competition, legal requirements and cultural differences are obvious, but they all hold areas that may not be quite so evident. Economic conditions within emerging markets change so frequently that they may need to be evaluated in terms of expectations for the future rather than on actual fact, particularly in light of the rash of currency crises that recently have occurred around the world. Brazil may provide an excellent venue for selling hamburgers, but with interest rates hovering around 40% there are more attractive places to market cars and other big-ticket items subject to financing. Bibliography lists 7 sources.
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File: CC6_KSgloMkt.doc
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