McDonald's Macro and Micro Environment Analysis
Number of pages:
4
ABSTRACT:
This 4 page paper looks at the well known fast food chain McDonald's, considering the firm's position in the context of the macro and micro environment. The paper starts by examining the influence of the legal, social and economic environment and the organization, including consideration of the way the company has responded. Internal influences are then considered in terms of the general management, operational and functional aspects of the business. The bibliography cites 5 sources.
FILE NAME:
File: TS65_TEMcDmacro12.doc
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