Singapore Airlines; Marketing Audit and Plan
Number of pages:
20
ABSTRACT:
This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
FILE NAME:
File: TS14_TEsingplan.rtf
Send Me This Paper
Back to Papers