Sports Marketing Management
Number of pages:
9
ABSTRACT:
A 9 page paper that responds to specific student-generated questions regarding sports marketing management. Those topics include: an explanation of what sport marketing is; identifying fans; brand equity and management and how to enhance brand equity; using customer databases; niche marketing; and what service quality means. Examples are included throughout the paper. Bibliography lists 6 sources.
FILE NAME:
File: MM12_PGsptmkt.rtf
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