The Importance of Distribution and Channel Management in the Computer Industry
Number of pages:
10
ABSTRACT:
This 10 page paper looks at why the distribution channels ands systems are so important in this industry and outlines how they have been used to create competitive advantages. Companies such as Dell, Compaq and Hewlett Packard are considered, with a brief look at Microsoft. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TEdistrb.rtf
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