The Retail Clothing Industry and the Value Sector
Number of pages:
10
ABSTRACT:
This 10 page paper looks at the retailing clothing industry in the UK, focusing on the value segment of the industry. The paper examines the industry using a PEST analysis to look at the political, economic, social and technological influences on the industry. Following this primary research is simulated, looking at the perceived position of four major retailers in the value segment; Primark, George (Asda), Tesco and TX Maxx. They are examined in terms of perceived cost, quality, buying preference and up to day fashions. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEValCloUK.rtf
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