The Value of Understanding Positioning, Market Segmentation and the Consumer Adoption Process
Number of pages:
6
ABSTRACT:
This 6 page paper examines the concepts of the consumer adoption process, market segmentation and positioning. The relevance, strengths and limitations of each concept is discussed with various real life examples used to illustrate the points raised. The bibliography cites 4 sources.
FILE NAME:
File: TS14_TEconadp.rtf
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